Chaddsford Planning Associates, LLC was founded in 1997 with a single mission: to bring market transformation expertise to government benefit programs undergoing massive change. That mission eventually grew to include marketing services for healthcare information technology companies to accelerate the digital transformation of the U.S. healthcare system. We are now a certified woman-owned business enterprise (WBE) and from Fortune 500 companies to state and federal agencies to start ups, we get results for our customers. Contact us here.
Where the Passion Begins
Nancy Bucceri
Managing Partner, Principal Director, healthcare sector
Bob Bucceri
Where the Passion Begins
Managing Partner, Principal Director, healthcare sector
Ms. Bucceri has over 35 years of experience bringing innovative healthcare technologies to market. Her product marketing focus is in helping companies tell their story effectively and authentically with a strong value proposition targeted to the buyer audience and their journey.
Her career has taken her into strategic product planning and marketing roles for leading technology companies including IBM Watson Health, Zeomega, Medecision and Siemens.
Ms. Bucceri is certified in Pragmatic Marketing, is a former director of the Delaware Valley chapter of HIMSS, serving as president from 2012-13 and holds a master's degree from Penn State University.
Bob Bucceri
General Partner, Principal Director, government sector
Mr. Bucceri is an acknowledged industry-leading expert in electronic benefits transfer with over 28 years of EBT experience, including the very first EBT project in Reading, Pennsylvania and over 20 years of WIC EBT experience.
He is the recipient of the Electronic Funds Transfer Association’s Pioneer Award (2004) and the eGovernment Payments Council’s Leadership Award (2015). He is co-founder and long-time Senior Director of the eGovernment Payments Council.
He holds a master's degree from the University of Chicago.